About The Willow Tree
The Willow Tree has special meaning for me. When my mother and father married, they moved to my father’s hometown to begin their life together and moved to a home my grandparents gifted them for their wedding. That first year, my father planted a weeping willow as a gift to my mother.
The Willow tree symbolizes strength, stability, adaptability, and resilience as it bends to accommodate and withstand strong winds and adverse weather. As the tree grew, their family grew too with my birth followed by my brother’s arrival and our sweet dachshund Sam. The summer I celebrated my fifth birthday, my mother was diagnosed with cancer, and the willow got sick. Two years later as summer turned to fall and the tree lost its foliage, the tree struggled for life while my mother lost her battle. Miraculously the tree survived, regained its strength and has thrived in the years since.
-Ruth Alexandor
Qualifications
Ruth is a Master Certified Coach (MCC) and accredited Coach Supervisor with the International Coaching Federation, a Registered Corporate Coach™ (RCC™) with the Worldwide Association of Business Coaches™ (WABC™), and a Certified Training and Development Professional (CTDP) with the Institute for Performance and Learning. She studied Adult Education at St. Francis Xavier University and holds a post-graduate certificate in Business Management from York University.
In addition to Ruth’s private coaching and coach supervision practice, she is on the coaching roster of BetterUp and several firms specializing in workplace transformation and is a certified facilitator of The Blanchard Companies' SLII Experience™.
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Ruth's Strengths
Emotional Awareness
Compassion
Service-Orientation
Strong
work ethic
Integrity, empathy, and confidentiality are the cornerstones of Ruth's coaching practice.
Request a free 30-min consultation today!
Ruth works with PeopleDynamics Learning Group (PDLG) as an associate coach and facilitator of the Business Coaching Advantage (BCA) Coaching Essentials for Leaders Program™, is on the coaching roster of several firms who consult in workplace transformation, and is a certified facilitator of The Ken Blanchard Companies’ leadership programs.
When not working, Ruth enjoys the company of her three (almost adult) children and stays active at the gym as well as getting outside playing tennis, cross-country skiing, and hiking. Accompanied by her dog, she has a daily mindful walking meditation practice and is an avid reader of non-fiction.
Through her work in learning and development, she discovered a fundamental limitation: group training is one-size-fits-all, and research consistently shows that without personalized reinforcement, more than 85% of content is forgotten and rarely applied.
Whether working with leaders or coaches, Ruth's approach is the same: strengths-based, values-anchored and deeply curious. Clients describe her as "wise and warm" — with the ability to pull on threads until they get to the root of what's going on.
Integrity, empathy and confidentiality are the cornerstones of her practice.
Outside of work, Ruth is mother to three adults, an avid reader of non-fiction, and maintains an intentional meditation practice. She volunteers as an advisor to the CEO and Board of Canadian Hadassah WIZO, and stays active in all four seasons — tennis, cross-country skiing and hiking with her dog by her side.